Skincare needs and essentials have evolved through the years, giving rise to newer skincare products, treatments and technologies. Going vegan, cruelty-free and plant-based, no longer solely refer to diets, but have made their way into the realm of skincare as well. From anti pollution products to shield ourselves from adverse climates, to eco-friendly products that give back to mother earth, these skincare rules are definitely 'in' as we speak. Skincare experts including Dr Simal Soin, Aayna Clinic, Dr Jaishree Sharad, Celebrity Cosmetic Dermatologist, Dr Pooja Chhabra, Co-founder Nuskay, Dr Kiran Sethi, Isya Aesthetics, Dr Rinky Kapoor, Cosmetic Dermatologist and Dr Rashmi Shetty, Celebrity Dermatologist, have revealed the upcoming skincare trends for this year!
Consumers are becoming more and more mindful about the products that they apply on their skin, making sure it's free from toxins and harmful preservatives. The masses are going for natural and organic skincare products which are extracted from plant ingredients including fruits, vegetables, herbs, seeds, whole grains, legumes and nuts. Packed with essential vitamins, minerals and nutrients, luscious hair, glowing skin and stronger nails can be owed to this trend.
ANTI-POLLUTION? IT'S ABOUT TIME
Pollution possibly being the biggest threat to our skin, anti-pollution products may just be the highlight of the year 2020. Given climate change and the worsening environmental pollution situation, our skin barrier needs to be protected at all times. These products, particularly the ones which contain Vitamin C, counteract the particulates in the air that lead to damaged skin. Anti-pollution is no longer just a marketing strategy, but a need of the hour.
VEGAN HAS GONE VAST
The simple truth is, vegan products are better for your skin, especially if you have sensitive or condition-prone skin. Animal ingredients can be harsh on the skin, so vegan products are a soothing alternative. Therefore, going vegan is no longer a term exclusive to your diet. In the skincare world as well, people are bringing an end to the consumption of all animal based products and are also buying products that are cruelty-free and haven't been tested on animals. You've shown that you want better choices, and this global change in mindset has made way to a new category of skincare.
ECO-FRIENDLY FOR THE EARTH
Sustainable beauty products made from eco-friendly material, is another popular trend. Given the current environmental situation, the least we could do is opt for eco-friendly skincare products! Hitting two birds with one stone, these products aren't only beneficial for you skin, but for the environment too. People are also becoming more conscious about the packaging of the beauty brands that they buy.
GET YOUR GUA SHA ON
Skincare has gone physical in 2020. Products like gua sha and jade rollers are creating a niche of their own in the sustainable skin care sector. An ancient Chinese healing technique, Gua Sha is a natural, alternative therapy that involves scraping your skin with a massage tool to improve your circulation. Jade rollers, often made with one or two jade stones, fulfils a similar purpose, along with helping products absorb better into the skin.
Bakuchiol is the latest anti-ageing ingredient, trying to supplant Retinol! Latest in a long line of buzzy skincare ingredients, Bakuchiol is derived from the seeds and leaves of thePsoralea corylifolia plant, and has the potential to be vegan and cruelty-free.
Microbiome are the bacteria that reside on the skin, and differ from person to person. 2020 is going to be all about customising products that can work in tandem with the bacteria, helping the products work better and allowing the skin to remain hydrated for long. Customising skincare according to your skin type through data science, which generates the correct product for your skin, is soon going to be in demand.
NON-INVASIVE FACIAL TREATMENTS
Non-invasive procedures are going to continue and swing on an upward trend. Non-surgical facial, cosmetic and dermatology treatments such as 'High frequency ultrasound non-surgical face lift', uses high frequency ultrasound light to break down the fat tissues under the skin, resulting in tightened and contoured skin, with reduced winkles and fine lines. Facial threads and dermal fillers also help diminish facial lines, brighten the face, and contour and shape the face.
LOVE YOUR LIPS
Our lips have the thinnest skin and are often overlooked as a part of skincare. Well, 2020 is all set to change that with lip masks, lips sheets, balms, gels and patches, which are growing in demand.
Unlike traditional chemical peels that use acids to exfoliate 'down', a metabolic peel uses ingredients to work with the skin rather than against it, in order to stimulate renewal from within; propelling your skin's natural metabolic processes of repair and renewal.
LESS IS MORE
A recent study has shown that over 54% of the youth between the age of 20 to 29, have reduced their usage skincare products. This minimalist approach of using few but effective products, is a trend that is there to stay because keeping it natural, yet radiant and confident is the way forward!
Since it's just as easy to pop a pill, beauty supplements are becoming really popular, demanding greater research within the domain. Anti-inflammatory beauty supplements, anti-oxidant beauty supplement and multi amino acid supplements, hydrate and repair the skin from within.
2020 is all set to set new skincare trends that can be expected to continue through the decade. Thereby, you need be on the helm of skincare trends in order to reap their benefits.
Dr. Debraj Shome is Director and Co founder of The Esthetic Clinics. He has been rated amongst the top surgeons in India by multiple agencies. The Esthetic Clinics patients include many international and national celebrities who prefer to opt for facial cosmetic surgery and facial plastic surgery in Mumbai because The Esthetic Clinics has its headquarters there.